While reading the various blogs that I subscribe to and I came across a very interesting idea when reading a post on Not Just the Future. There is a section of the post where Vaib (the author) mentions that one of the students in one of the classes he was speaking to asked if the head executives at Dove truly believe in the Campaign for Real Beauty or if it was just a marketing ploy. Upon reading that it really made me think about this concept, how much can we really believe and trust companies and their campaigns when their main goal is quite obviously to make money. This is a serious issue in today’s society when so many people have serious problems with their self-images and so many companies are focused on making you look “perfect” by society’s standards and when there is a company that is promoting just being you, it is hard to believe that they are being completely honest about their motives as seeing what we would refer to as “real” people in ads makes the product that they are promoting much more appealing to the general public.

I guess in conclusion I’m not completely sure as to whether or not Dove’s intentions are honest or not but all in all I think that having advertisements like theirs are good. What are you opinions? Do you think Dove really believes in what they promote or are they just looking to create an edge for their products and therefore make a few more bucks?